How much
time should you spend talking and communicating to your people. At a CIPD event
I attended the HR director of John Lewis said they spend 60% of their time
doing exactly this.
Seems
rather a lot – well here’s why you need to keep your people in the loop from a friend's true story
He
recounts, how he was waiting to checkin at Alicante Airport at 5.30 in the
morning within a large queue. No one
likes queuing at the best of times but at stupid o’clock tempers can become
frayed and patience is severely tested.
“ Probably
with my frustration mounting I heard a passenger in front of me (whose Uncle
works at my home airport) regaling to several passengers that landing fees were
so expensive at my local airport and that the Spanish Airline Vueling would be
pulling out. Needless to say I corrected her on several issues.”
My friend
continued “ However it does rather beg the question how often are staff (at my
local airport) briefed on improvements being made, the new routes coming
on-stream and the negative impact of old myths like landing fees, if stories like this are still being perpetuated”
Employees
should be your biggest supporters and ambassadors for your brand and business.
Communication is a key driver of employee engagement and successful change.
Still think
communication is a waste of time ?
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