Do you know what, if you are on Twitter you need to be on Twitter. Obvious right ?
You'd think so but @arrivatw haven't quite got the hang of it - yet !
All their tweets are promotional - broadcasting the term is.
When it comes to listening, they don't.
So whilst increased profits were announced recently - don't expect them to reply to your tweets. Their facebook page is pretty much the same - one way traffic.
Someone needs to explain to the marketing department that customer service is an important part of the marketing armoury.
Anyway here are a selection of tweets missing replies presumed lost in cyberspace ?.
Not surprising that they came bottom in the @engagemetindex survey of train companies service on Twitter
It's about time brands were held to account on such matters.